TREZVO Customer acquisition for digital products
TREZVO helps founders choose a target segment, define the real conversion action and test acquisition through landing pages, SEO, content or outreach, with tracking around signup, trial, install, demo, purchase or enquiry.
Yevheny Pianykh Founder, TREZVO
Choose the starting point
The same process supports both states. It changes what we need to learn, not the number of services you have to buy.
01 Validate
Choose one segment + one conversion + one channel hypothesis + one measurable test.
See the validation process02 Acquire
Understand what already works, then test the next channel without rebuilding everything.
See the acquisition processFounder product experience
These are historical signals from the founder’s own products and product work. They are not TREZVO client cases and they measure different stages.
Nutrition / food mobile app
Mobile product
~500 installs/day
One mobile product reached approximately 500 installs per day. No traffic source, revenue, CAC or retention result is claimed.
15 Minutes Dad
Web product for busy fathers
~40 website visits/day
The metric is website traffic. It is not a count of registrations, users, purchases or a claim about the traffic source.
Mini Love
Lightweight Telegram product
~50 Google visits/day
SEO brought approximately 50 Google visits per day to the product site. Visits are not bot users, customers or purchases.
Historical founder/product experience; each metric describes a different product and stage.
The acquisition experiment
Before choosing a channel, define the action that matters: signup, trial, install, demo, purchase or enquiry. Traffic is diagnostic; the product action is the goal.
Who is most likely to care now?
What problem or outcome should the marketing surface communicate?
Signup, trial, install, demo, purchase or enquiry?
Search, content, outbound, email or creator outreach?
What test is large enough to produce a useful signal?
Did the right people visit and take the desired action?
Repeat, change or stop?
What TREZVO can execute
Not every product needs every channel. The starting system depends on the audience, conversion and cheapest useful information.
01
Give acquisition traffic somewhere clear to land and convert.
02
Capture existing search demand where research finds a real opportunity.
03
Test whether product situations, problems, demos or founder insight create discovery and consideration.
04
Reach a defined audience directly instead of waiting for discovery.
Example experiment patterns
Deliberate restraint
TREZVO will not launch SEO, social, outbound, creator outreach and multiple landing pages at once just to create activity.
Which experiment gives us the cheapest useful information?
Where TREZVO stops
TREZVO focuses on traffic/source → marketing or search surface → signup, trial, install, demo, purchase or enquiry.
Pricing
The first direction is chosen before implementation is priced. If the test only needs a landing page and tracking, do not buy a content programme.
| Service | Price |
|---|---|
| Landing page | From €300 |
| SEO / search page | €50 per language / URL |
| Content SEO | From €100/month |
| Site support | €30/month |
Short-form content, outbound, email and creator outreach are scoped after the first acquisition direction is selected.
See all pricing and policies
Product-side experience
16 years in IT across B2C, B2B, SaaS, marketplaces, mobile and web products, product analytics and acquisition analytics.
That context matters because an acquisition experiment needs a product, a conversion, tracking and a decision rule. It is not just a request to make content.
Before you send the product
Not necessarily. If the MVP is usable enough for a real person to take the target action, TREZVO can help define a small demand or acquisition test. That does not imply product-market fit.
Not always. It depends on the channel and the existing product surface. If visitors cannot understand the offer or convert, the marketing surface may be the first bottleneck.
There is no universal answer. Choose based on audience, problem, conversion action, existing demand, available proof or content, cost of testing and ability to measure a signal.
No. TREZVO currently focuses on owned pages, SEO, content, outbound, email, creator outreach and measurement.
Not as part of this service. The default boundary ends at the defined conversion action and marketing layer.
Yes. The acquisition surface may sit outside the app: a landing page, search, short-form content or creator outreach. The relevant conversion may be an install.
Yes. The first job may be demand validation rather than scaling.
No. TREZVO can run grounded acquisition experiments and measure signals where technically possible. No channel guarantees customers.
Within 24 hours. Text-first through WhatsApp, Telegram or the form. No call is required.
Send your product
Send the product URL and tell me what action matters most: signup, trial, install, demo, purchase or enquiry. I’ll reply within 24 hours.
Running a local or service business instead? See marketing for local businesses.