TREZVO Google Search Ads
I check what your potential customers actually search for, choose the first thing worth advertising, prepare the ads and the path to a call, WhatsApp message or form. After launch you can see which searches spend the budget and which ones bring enquiries.
The chain TREZVO controls
Search
your service + your city
02
Google ad
The offer the searcher sees
03
Site or landing
The page the click arrives on
04
Call · WhatsApp · form
The way a person gets in touch
05
Enquiry
A contact action that really happened
06
Measurement
Which searches and ads led there
Example wording, not a claim about a specific business.
We do not start at the launch button
Google can send clicks to almost anything. That does not mean they are worth buying. Before launch I look at search demand, the service, the market and what competitors publicly offer, so the first test is a sensible one.
01
Which words people use to look for the service, and how well that demand fits the business.
02
What a person sees in the ad and why it is worth clicking through to you.
03
We do not try to advertise everything at once. One clear direction is chosen for the first test.
04
Before launch we agree what counts as a result: a form, a call, WhatsApp, a booking request.
Website decision
If your current page explains the service, earns enough trust and lets a person get in touch, paid traffic can go there.
We use your site
In that case no new landing page is needed. We connect the measurement that is missing and run the ads to the existing page.
We build a separate landing
I do not want to spend your ad budget on a page that stops people getting in touch. It is faster and safer to build a separate TREZVO landing page and send the traffic there.
TREZVO Landing — from €300, charged separately
A landing page is not included for free in the €300 Google Ads Launch.
If analytics and conversions can be connected to the existing site without trouble, we use it. If that would turn the launch into a separate repair project on an old WordPress, Wix or custom CMS, I will propose a separate TREZVO landing instead of endlessly reworking someone else’s site.
Launch scope
Enough research and setup for a first real test — not a permanent research project and not an audit document.
Which search directions and wordings people use to look for the service.
Public competitor offers, prices, conditions and calls to action where they are available and useful for the decision.
We decide what exactly is worth advertising first.
Search terms plus negative keywords, so the budget does not drain into clearly irrelevant searches.
Ads grouped so that the search, the ad and the page match each other.
Advertising messages built around the chosen offer.
We decide whether the existing page is suitable or a separate landing is needed.
Google Ads, Analytics and conversion tracking set up on the page we control.
Settings are checked before the budget starts being spent.
After launch we look at the real search terms and the first conversion signals, add exclusions and correct the campaign.
Measurement
You see how much was spent, which searches people came from and which ad clicks reached a measurable contact action.
If an enquiry can be connected to what happened next in the business, the analysis can go through to lead quality, bookings, sales and revenue.
Without that data TREZVO does not pretend to show revenue attribution built out of clicks alone.
First 30 days
A campaign cannot be judged at the moment it goes live. Real search terms, spend and the first conversion signals appear over the following weeks. That is why the first 30 days of initial optimisation are already part of the launch price.
Campaign checked and traffic switched on.
We see the actual wording people searched for.
Irrelevant searches are cut, wording adjusted.
The first measured contact actions appear.
Continue, change the hypothesis, or stop.
Pricing
Everything TREZVO charges is published here. Google is paid separately and directly by you.
€300
One-time
€150
Per month, from month 2
The point of management is not to send a report, but to keep deciding where the ad budget should go next.
from €300
One-time, only if the current page is unsuitable
Not needed if the existing site already works for paid traffic.
The Google ad budget is paid separately and directly to Google, from an account that belongs to you. TREZVO takes management access and adds no markup to ad spend.
Ad budget
Google has no single budget that suits every business. The cost of a click depends on the service and the market, so we look at a forecast before launching.
As a rule I do not launch Search Ads below €300/month. For a small local-business test the common starting zone is €300–€500/month, but in an expensive market a useful amount of data may need more.
For a first test I usually want to reach roughly 80–100 relevant search clicks, where the economics of the niche allow it.
That is a working guide for collecting useful data — not a guarantee of statistical significance and not a Google rule. If the budget buys too few relevant clicks, after a month we would learn almost nothing, so we narrow the first direction, raise the budget, or do not launch yet.
An example of the arithmetic, not a forecast for a specific business.
Process
Service, market, geography, contact action.
Search terms, cost per click and forecast for the first test.
Use the current site, or propose a separate TREZVO landing.
Keywords, exclusions, structure, ads, offer.
Calls, WhatsApp, form and the relevant contact path.
Campaign QA, then traffic.
Search terms, conversions, spend and traffic-quality signals.
Continue, change the hypothesis, or stop.
After the first month
Continue
The signal is good enough, so we keep managing and improving the campaign.
Change
The offer, keywords, landing or contact path needs a different hypothesis. We change one main element and test again.
Stop
If the demand or its quality does not justify further spend, we do not keep the ads running just to earn a monthly fee.
Boundaries
The job is to make the first test measurable and to find out quickly what is worth improving, scaling or stopping.
Practical questions
No. If the current site works for paid traffic and enquiries can be measured properly, we use it.
I will not spend the budget on an obviously weak page by default. In that case I propose a separate TREZVO landing page, from €300, charged separately.
Research for the first test, campaign setup, ads, keywords and exclusions, conversion tracking, launch and the first 30 days of initial optimisation.
€150 per month, starting from the second month after launch.
No. Advertising spend is paid directly to Google.
As a rule I do not launch below €300/month, but the real amount depends on the cost per click and how much relevant traffic can be bought in your market.
No. Before launch nobody can honestly guarantee a number of enquiries or a cost per enquiry. What I can do is make the test measurable and optimise it on real data.
If the business can share what happened to each lead — bookings, sales — then yes, measurement can go beyond the enquiry itself.
Not by default. If the site is suitable and tracking connects normally, we use it. If it needs a major repair, it makes more sense to launch a separate TREZVO landing page we control.
You do. TREZVO works with the management access it needs.
The standard product right now is focused on Google Search Ads. Other formats are considered separately, if there is a commercial reason for them and the scope is agreed.
Start without a call
Tell me what you want to promote and where you work. If Search Ads fits that job, we define the first advertising scenario and the budget the test needs.